If you do that, win or lose, you will be the champions!" So whether you are 8 or 58, get comfortable being uncomfortable, get well prepared, and be all in, all the time. Leave everything you’ve got on that field. My heart welled with pride when I heard my 8-year-old son's flag football coach give the team one last piece of advice in the last couple minutes of its championship Super Bowl game. Give everything you do everything you've got. Embrace the Suck is the perfect gift for the soldier, sailor, marine, or airman in your lifeor for the Beltway Clerk who yearns to speak like one. Mediocrity and moderation won't get the job done. Whether you are building a startup, leading a team in a large organization, being an active parent, battling cancer, or training for a triathlon, it's got to be all or nothing. ![]() So don't worry about the test you have in the afternoon. Just like managing stress, you have to focus on one piece at a time. You have to give everything you have just to make it to the next day. Just being a good performer won't cut it to make it into the SEAL teams. I wanted to close with another one of the more well-known SEAL sayings. This is why ongoing training and professional development are so important. And they will adapt with composure, not panic. When you have a team of the right people doing the right things, they will know how to adapt when the you-know-what hits the fan. Similar is this sentiment from Mike Tyson: "Everyone has a plan until they get punched in the face." That is why preparation and training are even more critical than planning. This is from Helmuth von Moltke, a German field marshal from World War I. No plan survives first contact with the enemy. The team has to have the ability to communicate effectively to adapt to changing environments. The same philosophies apply in the fast-paced world of business and entrepreneurship. When the bullets start flying, everyone needs to know what the next move is. Communicate: All good teams have frequent, open, transparent communication. Move: You have to be able to work as one well-maintained mechanism with the ability to have constant fluid motion. And, most important, what everyone's role is in helping the team achieve that goal.Īs a SEAL, you must be able to perfectly execute these three functions to ensure mission success. There are many moving parts, which is why it's critical for the leadership to always be communicating the reality of the situation and what the "win" will look like when you get there. Have a good plan, slow down, grow intelligently, and never, ever, run to your death.Ī shared sense of purpose is hard to continually communicate. Growth is fantastic, but smart growth is even better. ![]() This is especially important if you are running or managing a rapidly growing business. Restraint is crucial for business leadership. Knowing when not to act is as important as knowing when to push forward. Hence the phrase, "Don't run to your death." Once you breach and gain entry to the target, being slow and methodical often wins the race. When conducting raids that put you in close-quarters combat scenarios, restraint is often the best approach. In the SEAL teams, this is not a metaphor. So as we like to say, "Embrace the suck." This boosts confidence and provides the tools for facing even larger challenges down the road. But the more you embrace that as a reality, the wider your comfort zone becomes. That could be a difficult conversation with a team member, a lawsuit, or dealing with a demanding board member. “Resilience is key to overcoming all obstacles in life, of which there are many! Embrace the Suck masterfully guides the reader through measurable ways to optimize their personal fortitude and become their best self.There have been many times as a business owner that I have been in very uncomfortable situations. Remove temptation and build self-discipline. ![]() Through candid story-telling, behavioral science research, fascinating historical references and plenty of self-deprecating humor, Gleeson shows the reader how to: Those that are successful in this transformation go on to become the most elite warriors the modern world has ever known.Īs a Navy SEAL combat veteran turned business speaker and consultant, Brent Gleeson details the principles he learned as a Navy SEAL, which can empower anyone to continually expand their comfort zones and to live more fulfilling purpose-driven lives. A raw, brutally honest, in-your-face self-help guide based on the Navy SEAL mindset to thrive on adversityĭuring the brutal crucible of Navy SEAL training, the instructors often tell the students to "embrace the suck." Meaning that the students should start getting comfortable being very uncomfortable and lean into the pain-enjoy it even.
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